Buikema, N.A. (2018) Branding Vlieland: both islanders and guests in their element? A comparative study on the different experiences and effects of place branding between locals and tourists. Bachelor thesis.
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Abstract
Tourism is described as an industry and experience with potential to improve the Quality of Life (QoL) for both travellers and residents. Several studies found that tourism development does benefit the host communities. The positive effect of tourism is only observed until a certain point, when negative impacts as cultural commodification, economic exclusion and environmental degradation can occur, which decrease QoL. Place branding is increasingly used to attract more resources (e.g. tourists) to a tourist destination. Place branding might include developing a new platform with logo, slogan and brand values, but recently increasing importance has been given to signature buildings or events as means of place branding. This is also the case in Vlieland, the Netherlands, where a new platform and several events are used to lure visitors over outside the high season.
| Item Type: | Thesis (Bachelor) |
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| Degree programme: | Human Geography and Planning |
| Supervisor: | Stoffelen. H.J.W. |
| Date Deposited: | 23 Apr 2020 05:31 |
| Last Modified: | 23 Apr 2020 05:31 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/1750 |
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