Gold, Stefan (2019) Conceptualizing a Framework for Successful Integration of Social Media into Flood Risk Management in Germany. Master thesis.
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Abstract
This thesis focuses on how to integrate social media into flood risk communication, in order to engage with those unreached by common mass media and to establish a viable information source for stakeholders and administratives alike. Research has shown that while the scientific discourse surrounding flood risk management and social media focuses on a spectating role, harvesting existing information out of social networks, the active initiation and administration might yield additional benefits such as the prevention of misinformation. In this context, communication models are linked with theoretical concepts such as Public Value Management, Transition Theory and Path Dependency in the face of Complexity, in order to provide a theoretical basis for the study. Social media is identified as a tool for more effective stakeholder engagement in order to minimize the gap between factual and perceived flood risks by offering the possibility for direct feedback between all parties.
| Item Type: | Thesis (Master) |
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| Degree programme: | Environmental & Infrastructure Planning |
| Supervisor: | Dr. Inês Boavida-Portugal |
| Date Deposited: | 23 Apr 2020 05:40 |
| Last Modified: | 23 Apr 2020 05:40 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/2514 |
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