Heuvel, C. van den (2019) Influencing subconscious behaviour to reduce litter in public space in the Northern Netherlands. Master thesis.
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Abstract
This research focuses on influencing subconscious behaviour by municipalities in the Northern Netherlands to reduce litter in public space. Three methods are further elaborated in this research: nudging, priming and messaging. The goal of this research is to investigate how municipalities in the Northern Netherlands influence the behaviour of their residents subconsciously in public space to stop them from littering. All the interviewed municipalities mentioned that they are already using at least one of the three methods that are discussed in this study. The so called garbage catchers and the use of social normative messages were the most frequent mentioned techniques that are applied by the municipalities in this study. The application of these methods to reduce litter in public space seems to be still in the initial phase in the Northern Netherlands.
| Item Type: | Thesis (Master) |
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| Degree programme: | Society, Sustainability and Planning (MSc Socio-spatial Planning) |
| Supervisor: | van Dijk, T |
| Date Deposited: | 23 Apr 2020 05:41 |
| Last Modified: | 23 Apr 2020 05:41 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/2605 |
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