Westra, G.H. (2017) Reaching out in the Rural: the Role of Marketing in Rural Side Activities. Bachelor thesis.
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Abstract
As the production function of the rural is regressing, a new type of enterprise arises. This is a part-time business that provides additional income while not having as much monetary reasons but more lifestyle choices. As money is not the main motivation, it is useful to look how these side activities overcome rural penalties and reach customers. This paper questions what the role of marketing is in rural side activities. A quantitative approach is chosen, where owners of side activities owners are surveyed. Results show that most side activities have some form of marketing. However, most owners spend once set-up no time or money in it. Most marketing takes place on the local level. Furthermore, most owners choose product or service related paths when responding to threads that come out of the market instead of marketing.
| Item Type: | Thesis (Bachelor) |
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| Degree programme: | Human Geography and Planning |
| Supervisor: | Strijker, D. and Silveira Brito, M. |
| Date Deposited: | 23 Apr 2020 05:42 |
| Last Modified: | 23 Apr 2020 05:42 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/2733 |
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