Winter, Marieke de (2020) Graanrepubliek Oldamt: The use of regional identities in regional branding for tourism. Master thesis.
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Abstract
The use of regional branding in regional areas and the identities that inhabitants ascribe to their region have been much researched in the field of regionalism. However, the use of these regional identities for the purpose of regional branding is much less researched. This master thesis has focused on this topic using a qualitative research in the Dutch municipality of Oldambt using the tourism campaign Graanrepubliek. Within this thesis, it is looked at why it is important to include regional identities in regional branding campaigns, which regional identities are important, which stakeholders are involved during the process, and whether the stakeholders agree with Graanrepubliek. The results show that creating a support base, but also keeping in mind what the visitor wants, are the main reasons for including regional identities in regional branding campaigns for tourism. Furthermore, the elements that the agriculture represents and social cohesion through events are main elements that came forward which should be promoted in the Graanrepubliek. By including all stakeholders, it is possible to combine all regional identities for a tourism campaign. Overall, the name of the Graanrepubliek and what is represents does tell the story of the region.
| Item Type: | Thesis (Master) |
|---|---|
| Degree programme: | Cultural Geography: Tourism Geography & Planning (track) |
| Supervisor: | Haartsen, T. |
| Date Deposited: | 29 Jul 2020 13:19 |
| Last Modified: | 29 Jul 2020 13:19 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/3282 |
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