Beek, S. van (2020) De ideale retail mix voor regionale -en wijkwinkelcentra: de introductie van een nieuwe methode op een lager schaalniveau. Master thesis.
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Abstract
Real estate managers of regional and neighbourhood shopping centres are increasingly struggling to find tenants. As a consequence, the retail mix is under pressure. Previous literature has proven that the retail mix has a big influence on rents. However these studies only focus on the effects of retail mix on the scale of the entire shopping centre, while a focus on the lower scale could help real estate managers to strategically place tenants within the shopping centre. This master thesis focusses on finding the ideal retail mix on a lower scale within shopping centres. After executing various linear regression models it became clear that there is a difference in location dependency of different shopping segments. So-called heterogeneous shops (clothes) seems to be influenced by both retail mix and proximity of competitors. Homogeneous shops are less location dependent.
| Item Type: | Thesis (Master) |
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| Degree programme: | Real Estate Studies |
| Supervisor: | Daams, M.N. |
| Date Deposited: | 30 Sep 2020 10:38 |
| Last Modified: | 30 Sep 2020 10:38 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/3382 |
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