Schulte, Jeroen (2021) Understanding the value of location in the Airbnb market. Evidence from Rome. Master thesis.
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Abstract
This study explores how close access to attractive touristic areas are reflected into Airbnb listing prices in the urban environment by means of multiple hedonic price models. A proxy for the attractive touristic areas is generated using Instasights, which measures the popularity of places based on user-perceptions and TripAdvisor ratings. The findings show that attractive touristic areas are reflected into Airbnb listing prices up to 5 kilometers away from the nearest attractive touristic area. The magnitude of the positive effect diminish as the distance to the nearest attractive touristic area increases. In addition, this study shows that the relative internalizaton of attractive touristic areas into listing prices is larger for the lower priced market segmentation compared to the higher priced market segmentation. The findings of this study can inform tourism property investors and provide policy makers with an information baseline regarding how close Airbnb users wish to stay to attractive touristic areas.
| Item Type: | Thesis (Master) |
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| Degree programme: | Real Estate Studies |
| Supervisor: | Liu, X. and Daams, M.N. |
| Date Deposited: | 16 Feb 2021 10:48 |
| Last Modified: | 16 Feb 2021 10:48 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/3433 |
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