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Stimulating water conscious behaviour: the influence of personal and external characteristics on domestic water consumption

Mijnheer, Lieke (2021) Stimulating water conscious behaviour: the influence of personal and external characteristics on domestic water consumption. Bachelor thesis.

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Abstract

Due to population growth and climate change, pressure on fresh water availability is becoming more and more a problem making it even more important to reduce water consumption. The literature shows that personal and external factors such as age, gender, education, income, household size, home ownership, type of dwelling, and awareness can influence a persons’ domestic water consumption. Furthermore, the literature also shows a gap between intentions to be water conscious, and actual water conscious behaviour. Collecting information about what needs to be done in order to fill this gap is needed in order to come up with fitting policies and campaigns aiming to reduce residential water consumption. The research question that this research attempts to answers is therefore as follows: What factors influence people’s water consumption in the city of Groningen and what is needed to stimulate them to live more water conscious? An answer to this question is given through the use of a questionnaire and a literature review. The results show that people, regardless of their personal and external factors, are not consciously taking action to consume less water and that more information and more awareness is needed to push people to live a more water conscious lifestyle.

Item Type: Thesis (Bachelor)
Degree programme: Human Geography and Planning
Supervisor: Mallon, G.
Date Deposited: 14 Jun 2021 13:56
Last Modified: 15 Jun 2021 14:32
URI: https://frw.studenttheses.ub.rug.nl/id/eprint/3480

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