Esselink, Niek (2021) END-USER VALUES IN PLACE BRANDING. Bachelor thesis.
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bachelor thesis resit version Niek Esselink s3462587.pdf Download (1MB) | Preview |
Abstract
In the ongoing globalization, small urban areas can have trouble keeping their originality. Improvements in auto mobility and the online world has made the world increasingly connected with each other. At the same time, the growth of auto mobility had led to places being stripped of things that would be considered as key cultural elements for the area. Because of this, villages on the countryside could lose its identity and turn into extensions of nearby cities. By using the Dutch village of Balkbrug as a case study, an attempt for place branding will researched. Participants of this study were asked about their views of the village center and the project that would overhaul the intersection into a tunnel. The implementation of this tunnel would make for the return of a bridge that can be considered a key cultural element for the local identity. Attempts at branding would have higher chances in succeeding if the end-users can feel a certain, often cultural, connection to it. The locals should feel connected towards the attempted brand. This research builds on the idea of end-user connection towards place branding attempts. . By surveying the end-users, which are in this case the inhabitants of the village, a better perspective can be made what their values regarding the plan and the old situation are. It resulted in the understanding that the villagers were mostly concerned about the traffic safety of said village. Most thought that this would improve because the traffic would have to stop less. At the same time, the addition of cultural heritage would give the center Balkbrug a boost. Something that was very much needed, according to the locals.
| Item Type: | Thesis (Bachelor) |
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| Degree programme: | Spatial Planning and Design |
| Supervisor: | Puerari, E. |
| Date Deposited: | 14 Jul 2021 06:53 |
| Last Modified: | 14 Jul 2021 06:53 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/3555 |
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