Noya, Sarah (2021) The relationship between the Dutch farmers protest on October 1st 2019 and the social media attention that the protest received. Master thesis.
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Abstract
In contemporary society, there is an increasing influence of social media on society. Social media function as a mobilizer for social movement organization. This research aims to identify the relationship between the mobilization of the Dutch farmers protest on October 1st 2019 and the social media attention that the protest received. This research elaborates on the existing literature by applying concepts, including framing, the protest paradigm and the agenda-setting theory to social media. Based on in-depth interviews with participants of the protest, a Twitter content analysis regarding the tweets of the protest, and desk research regarding the policy changes as a result of the protest, this study shows there is a mutualistic relationship between the Dutch farmers protest and the social media attention that the protest received. Twitter played a role in the mobilization process of the Dutch farmers protest by informing people about the protest and encouraging people to join the protest. As a result of the physical protest, the protest received high social media attention. Furthermore, the social media attention for the protest resulted in multiple political agenda-setting impacts, including regional and national policy changes.
| Item Type: | Thesis (Master) |
|---|---|
| Degree programme: | Society, Sustainability and Planning (MSc Socio-spatial Planning) |
| Supervisor: | Nguyen, T.V.Q. |
| Date Deposited: | 28 Jul 2021 09:52 |
| Last Modified: | 28 Jul 2021 09:52 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/3619 |
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