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Carsharing as the future of mobility: Exploring the potential of carsharing in rural areas

Nijborg, Hendri (2024) Carsharing as the future of mobility: Exploring the potential of carsharing in rural areas. Master thesis.

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Abstract

Dutch rural liveability is challenged as the accessibility of amenities in rural areas becomes more problematic and the provision of public transport decreases. One of the possible solutions to counter these declines is the introduction of car sharing in rural areas. The purpose of this research is to explore whether the introduction of car sharing is a valuable addition to the current mobility structure in rural areas. This is done by answering the following question: What conditions influence the success of shared car services in rural areas like North-East Drenthe? A wide body of literature is available on successful urban car sharing, however knowledge on whether car sharing has potential in rural areas is very limited. Therefore this research starts with a literature review on existing car sharing projects in rural areas. Further analysis is done by analysing trip data from a rural car sharing pilot and by distributing a survey amongst (potential) users. This car sharing pilot takes place in a rural area in the provinces of Drenthe and Groningen. Stakeholders organically applied the process of reflective learning which helped to reflect on the progression of the pilot and their own contributions. However, more active application would have led to more progress in the pilot and more accountability amongst stakeholders. The results of the data analysis show that the cars were used less often than expected for which several explanations were found. The pilot faced a period of high abuse, had to be stopped after which entry barriers were increased. The survey results show that some users are dissatisfied with the pricing, the lack of advertising/visibility of the shared cars and communication with the shared car provider. Therefore, this research recommends improved information provision on the pricing and active campaigning to raise awareness of the existence of the shared cars. There is hope for the pilot as the majority of respondents indicate that they are willing to use the shared car again in the future and recommend usage to others. The second year of the pilot will therefore determine the eventual success of the pilot.

Item Type: Thesis (Master)
Degree programme: Society, Sustainability and Planning (MSc Socio-spatial Planning)
Supervisor: Tillema, T.
Date Deposited: 13 Feb 2024 13:39
Last Modified: 13 Feb 2024 13:39
URI: https://frw.studenttheses.ub.rug.nl/id/eprint/4462

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