Nieuwkuijk, Sam van (2024) Equitability in the participant prioritization in a professional sports organization’s corporate social responsibility (CSR) initiative: an in-depth case study of the FC Groningen ‘Meer en Beter Bewegen’ programme. Master thesis.
|
Text
Thesis-Sam-van-Nieuwkuijk-s3424782.pdf Download (3MB) | Preview |
Abstract
As the name implies, Corporate Social Responsibility programmes entail private firms taking on public duties like the provision of social goods or services. It is important for social goods or services to be accessible in an equitable manner. Therefore, this study investigates the equitability of participant selection in CSR initiatives can be improved, using stakeholder theory. To that end, an in-depth case study of the FC Groningen ‘Meer en Beter bewegen’ programme aims to develop insight into the participant prioritization process. The case study applies a mixed-methods approach including descriptive data analysis, GIS analysis and a series of semi-structured interviews with CSR managers. Findings indicate that stakeholder theory can provide a systematic approach to improving the equitability of participant selection, if CSR managers are provided an opportunity to look beyond the economic interests of the firm.
| Item Type: | Thesis (Master) |
|---|---|
| Degree programme: | Economic Geography |
| Supervisor: | Koster, S. |
| Date Deposited: | 12 Aug 2024 09:02 |
| Last Modified: | 12 Aug 2024 09:02 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/4681 |
Actions (login required)
 |
View Item |