Rolink, Rens (2024) Go along with pioneers: shared bicycle experiences in the case of Arriva bike&go. Master thesis.
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Abstract
Rural areas often struggle with car dependency and limited public transit. Arriva bike&go is an initiative that aims to improve mobility with sustainable transport options by providing electric foldable bikes at train stations for travelers. This research uses bike-along interviews to understand user experiences, applying Roger’s innovation and diffusion model to emphasize the role of engagement and direct experience surrounding the factors of knowledge, trialability and (dis)approval. Pioneers generally have a positive initial view of Arriva bike&go, driven by curiosity and the perceived advantages of e-bikes. However, mixed opinions exist regarding its overall effectiveness for providing rural accessibility. Participants noted that trial experiences could improve overall engagement and adoption. Issues with the foldability, the app, lockers, and other transfer penalties were highlighted as main complexities. Recommendations include expanding bike availability, simplifying usage, and increasing observability through clear information, promotion and trial opportunities. Although it is still questioned, whether Arriva bike&go can specifically address the last mile problem, addressing a decrease in complexity and increase in observability could be central for the initiative's adoption to a wider travel group.
| Item Type: | Thesis (Master) |
|---|---|
| Degree programme: | Society, Sustainability and Planning (MSc Socio-spatial Planning) |
| Supervisor: | Pot, F.J. |
| Date Deposited: | 23 Aug 2024 12:11 |
| Last Modified: | 23 Aug 2024 12:11 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/4722 |
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