Schoute, Viktor (2017) How do Business associations influence the vitality of city centres? Pre-master thesis.
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Abstract
Due to the rise of E-shopping and the economic downturn it has been harder for businesses to attract consumers and for city centres to attract visitors. The vitality of city centres has become of high importance for the businesses and local governments operating in these regions. Businesses influence the vitality by themselves, by collaborating with other businesses and the local government. A business associations forms a network of connections to gain access to corporate social capital, that individual businesses cannot reach. This research is aiming to investigate how a business associations creates corporate social capital, with the goal to influence the vitality of a city centre and hence attract more visitors and potential customers. To do so, two business associations that operate in Groningen (GCC) and Amersfoort (OBA) are studied and compared. With semi-structured interviews, data is collected which explains the direct and indirect influence of business associations on the ...
| Item Type: | Thesis (Pre-master) |
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| Degree programme: | Economic Geography |
| Supervisor: | prof. dr. O. Couwenberg and A.J. Imperiale |
| Date Deposited: | 23 Apr 2020 05:17 |
| Last Modified: | 23 Apr 2020 05:17 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/559 |
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