Enthoven, M.P.M. (2014) Consumer Motivations on Sustainability: Willingness to Invest in an Energy Efficient Home in the City of Groningen. Bachelor thesis.
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Abstract
Within the EU, there exists a need to reduce greenhouse gas emissions. One of the ways to do this, is by making dwellings in the EU more energy efficient. However, low adoption of the energy label indicates that consumers are not willing to invest in energy efficiency in their homes. This research investigates the willingness to invest in energy efficiency among consumers in the city of Groningen, which is the capital of the Energy Valley, one of Europe’s main leading areas in the energy sector. The results show that consumers are generally willing to invest in energy efficiency, but that the energy label is not a popular tool for this. The motivations of increasing the comfort of the dwelling and saving money by reducing monthly energy costs are the most important motivations, though motivations out of environmental ideology are growing.
| Item Type: | Thesis (Bachelor) |
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| Degree programme: | Human Geography and Planning |
| Supervisor: | Trell, E.M. |
| Date Deposited: | 23 Apr 2020 05:19 |
| Last Modified: | 23 Apr 2020 05:19 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/738 |
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