Tsafka-Tsotskou, Vasiliki (2014) Entrepreneurship in a border context. To what extent entrepreneurship can be a key element of the city marketing strategies of Vienna and Bratislava metropolitan region and managed in this border context. Master thesis.
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Abstract
This thesis shed light on the importance of the implementation of city marketing strategies with a focus on the target group of entrepreneurs and investors in a cross-border context. In particular, the focus of the thesis is on the cross-border cooperation at the entrepreneurial level at the metropolitan region of Vienna and Bratislava. To examine this, the current study employs qualitative research methodology connected with a case-study approach by interviewing related stakeholders in companion with analysis of official documents and other information. It is found that entrepreneurship is not, until now, a field that can stimulate cross-border cooperation among the two cities due to several reasons. The most important reason is the matter of scale and size which indicates the differences between the two cities in capabilities, power, budget and needs and as a result the re-definition of more appropriate partners-competitors for each of the two cities being studied.
| Item Type: | Thesis (Master) |
|---|---|
| Degree programme: | Spatial Sciences (Research) |
| Supervisor: | McCann, P. |
| Date Deposited: | 23 Apr 2020 05:22 |
| Last Modified: | 23 Apr 2020 05:22 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/961 |
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