eprintid: 1750
rev_number: 1
eprint_status: archive
userid: 1
dir: disk0/00/00/17/50
datestamp: 2020-04-23 05:31:20
lastmod: 2020-04-23 05:31:20
status_changed: 2020-04-23 05:31:20
type: thesis
metadata_visibility: show
creators_name: Buikema, N.A.
title: Branding Vlieland: both islanders and guests in their element? A comparative study on the different experiences and effects of place branding between locals and tourists
ispublished: pub
full_text_status: public
abstract: Tourism is described as an industry and experience with potential to improve the Quality of Life (QoL) for both travellers and residents. Several studies found that tourism development does benefit the host communities. The positive effect of tourism is only observed until a certain point, when negative impacts as cultural commodification, economic exclusion and environmental degradation can occur, which decrease QoL. Place branding is increasingly used to attract more resources (e.g. tourists) to a tourist destination. Place branding might include developing a new platform with logo, slogan and brand values, but recently increasing importance has been given to signature buildings or events as means of place branding. This is also the case in Vlieland, the Netherlands, where a new platform and several events are used to lure visitors over outside the high season.
date: 2018
date_type: published
thesis_type: bachelor
degree_programme: SGP
tutors_name: Stoffelen. H.J.W., 
keywords_local: Host/guest relations
keywords_local: Quality of Life
keywords_local: Place branding
keywords_local: Tourism planning
keywords_local: Island branding
language_iso: nl
titleorder: Branding Vlieland: both islanders and guests in their element? A comparative study on the different experiences and effects of place branding between locals and tourists
dbi: 5b572bcf726a5
imported_item: yes
date_of_import: 2020-04-22
imported_from: http://scripties.frw.eldoc.ub.rug.nl/root/ba/SGP/2018/nabuikema/
import_source_file: theses-frw-20200422132455-5b572bcf726a5.xml
date_issued: 2018-01-01
citation:   Buikema, N.A.  (2018) Branding Vlieland: both islanders and guests in their element? A comparative study on the different experiences and effects of place branding between locals and tourists.  Bachelor thesis.   
document_url: https://frw.studenttheses.ub.rug.nl/1750/1/Buikema_thesisfinal.pdf