eprintid: 2378
rev_number: 1
eprint_status: archive
userid: 1
dir: disk0/00/00/23/78
datestamp: 2020-04-23 05:38:38
lastmod: 2020-04-23 05:38:38
status_changed: 2020-04-23 05:38:38
type: thesis
metadata_visibility: show
creators_name: Custers, J.M.I.
title: The (customer) journey of an Oerol Visitor
ispublished: pub
full_text_status: public
abstract: Oerol is a cultural festival on Terschelling. The Netherlands has lots of different festivals, but Oerol cannot be compared with one of them. This is due to the theatrical nature of the festival, with performances all over the island even in odd places. A customer journey, an instrument which elaborates the whole ‘journey’ of a person, can be used to research the motivations, expectations and experiences. The study shows that the experience starts before the visitors arrive on Terschelling and that the experience is intermingled with the motivations and expectations. Not all touchpoints in the preparation to go to Oerol are positive, still, the interviewees keep going. Creating a better information platform and a better ticketing system will create a better experience for visitors. The study contributes mainly to the motivations, expectations and experiences of festival visitors in the niche branch of theatre festivals.
date: 2020
date_type: published
thesis_type: master
degree_programme: CG
tutors_name: Hartman, S.
tutors_name: Stoffelen, A.
keywords_local: motivations
keywords_local: Oerol
keywords_local: experience mapping
keywords_local: customer journey
keywords_local: expectations
keywords_local: experiences
language_iso: en
titleorder: (Customer) journey of an Oerol Visitor
dbi: 5e3bf1e113539
imported_item: yes
date_of_import: 2020-04-22
imported_from: http://scripties.frw.eldoc.ub.rug.nl/root/ma/CG/2020/jmicusters/
import_source_file: theses-frw-20200422132455-5e3bf1e113539.xml
date_issued: 2020-01-01
citation:   Custers, J.M.I.  (2020) The (customer) journey of an Oerol Visitor.  Master thesis.   
document_url: https://frw.studenttheses.ub.rug.nl/2378/1/Thesis.pdf