%T THINKING OUTSIDE THE ROLLING BOX: TOWARDS SUSTAINABILITY IN AUTOMOBILITY %A S.S. Tjoelker %L theses_frw2930 %X The current system of automobility has resulted in a path-dependence and a change is desired due to several challenges: pollution, energy consumption, privatization of space and time-space consumption. The automotive industry itself can have a significant impact in such a transition. Globally the industry employs over 50 million people, both directly and indirectly (OICA, 2006). By doing a case study, an analysis of literature and a variety of different secondary sources, understanding is developed on how (and how well) the automotive industry tries to incorporate more sustainability in the process of developing future automobility. Based on the results from the case study, it becomes clear that the automotive industry has proposed some promising strategies, which deal with the challenges to a certain extent. However, currently there is no single strategy that deals with all the challenges itself. Together, they may tip the system of automobility in a postcar system. %D 2019