@unpublished{theses_frw3382,
          author = {S. van Beek},
           title = {De ideale retail mix voor regionale -en wijkwinkelcentra: de introductie van een nieuwe methode op een lager schaalniveau},
            year = {2020},
             url = {https://frw.studenttheses.ub.rug.nl/3382/},
        abstract = {Real estate managers of regional and neighbourhood shopping centres are increasingly struggling to find tenants. As a consequence, the retail mix is under pressure. Previous literature has proven that the retail mix has a big influence on rents. However these studies only focus on the effects of retail mix on the scale of the entire shopping centre, while a focus on the lower scale could help real estate managers to strategically place tenants within the shopping centre. This master thesis focusses on finding the ideal retail mix on a lower scale within shopping centres. After executing various linear regression models it became clear that there is a difference in location dependency of different shopping segments. So-called heterogeneous shops (clothes) seems to be influenced by both retail mix and proximity of competitors. Homogeneous shops are less location dependent.}
}