relation: https://frw.studenttheses.ub.rug.nl/3382/
title: De ideale retail mix voor regionale -en wijkwinkelcentra: de introductie van een nieuwe methode op een lager schaalniveau
creator: Beek, S. van
description: Real estate managers of regional and neighbourhood shopping centres are increasingly struggling to find tenants. As a consequence, the retail mix is under pressure. Previous literature has proven that the retail mix has a big influence on rents. However these studies only focus on the effects of retail mix on the scale of the entire shopping centre, while a focus on the lower scale could help real estate managers to strategically place tenants within the shopping centre. This master thesis focusses on finding the ideal retail mix on a lower scale within shopping centres. After executing various linear regression models it became clear that there is a difference in location dependency of different shopping segments. So-called heterogeneous shops (clothes) seems to be influenced by both retail mix and proximity of competitors. Homogeneous shops are less location dependent.
date: 2020
type: Thesis
type: NonPeerReviewed
format: text
language: en
identifier: https://frw.studenttheses.ub.rug.nl/3382/1/MTSven_van_Beek_S2551233_RetailMix.pdf
identifier:   Beek, S. van  (2020) De ideale retail mix voor regionale -en wijkwinkelcentra: de introductie van een nieuwe methode op een lager schaalniveau.  Master thesis.