%0 Thesis
%9 Master
%A Beek, S. van
%D 2020
%F theses_frw:3382
%T De ideale retail mix voor regionale -en wijkwinkelcentra: de introductie van een nieuwe methode op een lager schaalniveau
%U https://frw.studenttheses.ub.rug.nl/3382/
%X Real estate managers of regional and neighbourhood shopping centres are increasingly struggling to find tenants. As a consequence, the retail mix is under pressure. Previous literature has proven that the retail mix has a big influence on rents. However these studies only focus on the effects of retail mix on the scale of the entire shopping centre, while a focus on the lower scale could help real estate managers to strategically place tenants within the shopping centre. This master thesis focusses on finding the ideal retail mix on a lower scale within shopping centres. After executing various linear regression models it became clear that there is a difference in location dependency of different shopping segments. So-called heterogeneous shops (clothes) seems to be influenced by both retail mix and proximity of competitors. Homogeneous shops are less location dependent.