eprintid: 3382
rev_number: 6
eprint_status: archive
userid: 4
dir: disk0/00/00/33/82
datestamp: 2020-09-30 10:38:35
lastmod: 2020-09-30 10:38:35
status_changed: 2020-09-30 10:38:35
type: thesis
metadata_visibility: show
creators_name: Beek, S. van
creators_id: 2551233
creators_email: s.van.beek.3@student.rug.nl
title: De ideale retail mix voor regionale -en wijkwinkelcentra: de introductie van een nieuwe methode op een lager schaalniveau
ispublished: unpub
full_text_status: public
abstract: Real estate managers of regional and neighbourhood shopping centres are increasingly struggling to find tenants. As a consequence, the retail mix is under pressure. Previous literature has proven that the retail mix has a big influence on rents. However these studies only focus on the effects of retail mix on the scale of the entire shopping centre, while a focus on the lower scale could help real estate managers to strategically place tenants within the shopping centre. This master thesis focusses on finding the ideal retail mix on a lower scale within shopping centres. After executing various linear regression models it became clear that there is a difference in location dependency of different shopping segments. So-called heterogeneous shops (clothes) seems to be influenced by both retail mix and proximity of competitors. Homogeneous shops are less location dependent.
date: 2020
thesis_type: master
degree_programme: VG
tutors_name: Daams, M.N.
keywords_local: retail mix
keywords_local: hedonic pricing model
keywords_local: regional shopping centres
keywords_local: real estate management
language_iso: nl
agreed_repository: yes
date_issued: 2020-09-30
citation:   Beek, S. van  (2020) De ideale retail mix voor regionale -en wijkwinkelcentra: de introductie van een nieuwe methode op een lager schaalniveau.  Master thesis.   
document_url: https://frw.studenttheses.ub.rug.nl/3382/1/MTSven_van_Beek_S2551233_RetailMix.pdf