eprintid: 3619 rev_number: 5 eprint_status: archive userid: 1 dir: disk0/00/00/36/19 datestamp: 2021-07-28 09:52:57 lastmod: 2021-07-28 09:52:57 status_changed: 2021-07-28 09:52:57 type: thesis metadata_visibility: show sword_depositor: 1 creators_name: Noya, Sarah creators_id: S3209644 creators_email: s.noya@student.rug.nl title: The relationship between the Dutch farmers protest on October 1st 2019 and the social media attention that the protest received ispublished: unpub full_text_status: public abstract: In contemporary society, there is an increasing influence of social media on society. Social media function as a mobilizer for social movement organization. This research aims to identify the relationship between the mobilization of the Dutch farmers protest on October 1st 2019 and the social media attention that the protest received. This research elaborates on the existing literature by applying concepts, including framing, the protest paradigm and the agenda-setting theory to social media. Based on in-depth interviews with participants of the protest, a Twitter content analysis regarding the tweets of the protest, and desk research regarding the policy changes as a result of the protest, this study shows there is a mutualistic relationship between the Dutch farmers protest and the social media attention that the protest received. Twitter played a role in the mobilization process of the Dutch farmers protest by informing people about the protest and encouraging people to join the protest. As a result of the physical protest, the protest received high social media attention. Furthermore, the social media attention for the protest resulted in multiple political agenda-setting impacts, including regional and national policy changes. date: 2021 pages: 68 thesis_type: master degree_programme: SP tutors_name: Nguyen, T.V.Q. tutors_organization: Fac. Ruimtelijke wetenschappen, Basiseenheid Planologie tutors_email: T.V.Q.Nguyen@rug.nl security: validuser keywords_local: social movement organization keywords_local: social media platforms keywords_local: mobilization of protests keywords_local: framing keywords_local: agenda-setting keywords_local: protest paradigm language_iso: en agreed_repository: yes date_issued: 2021-07-28 citation: Noya, Sarah (2021) The relationship between the Dutch farmers protest on October 1st 2019 and the social media attention that the protest received. Master thesis. document_url: https://frw.studenttheses.ub.rug.nl/3619/1/Master%20Thesis.pdf