%0 Thesis
%9 Bachelor
%A Septiana, Jennifer
%D 2022
%F theses_frw:3762
%P 60
%T Potential of Drone Delivery in Rural Areas. How Drone Application and Perceived Landing Zone of Drone Influence Public Acceptance.
%U https://frw.studenttheses.ub.rug.nl/3762/
%X This paper investigates how perceived safe landing location and drone application influence public acceptance of last-mile drone delivery services in rural areas of Province of Drenthe. There has been a high level of interest in drone delivery since its beginning, though public acceptance of drone delivery appears to be limited. This due to safety concern, as an unreliable landing zone can cause drones to fall on private property or injure humans. However, the potential benefits (e.g. instant delivery) of drones can also improve the rural freight transport where rural deliveries are often late due to its remote location and lack of accessibility to the nearest pick up point. In this paper, Knowledge, Attitude and Practice (KAP) model show that public perception varies depending on their understanding of drone, its purpose and their experience. Two different types of landing zone are identified through suitability analysis based on participants’ preferred location and their convenience.