%0 Thesis
%9 Bachelor
%A Til, Iris Y. van der
%D 2022
%F theses_frw:3891
%P 27
%T Tourist Valuation of the Cultural Heritage on the Island of Ameland
%U https://frw.studenttheses.ub.rug.nl/3891/
%X This research is dedicated to investigating cultural heritage as a motivation for tourists to visit Ameland. The main research question is: ‘’To what extent do tourists value the cultural heritage on Ameland?’’. To answer this question, questionnaires were handed out and distributed among tourists who were visiting or have visited Ameland. The results show that, in general, the main reason to visit Ameland seems to be the pleasant atmosphere in the villages Nes, Ballum and Hollum. Additionally, the results suggest that most of the respondents generally think it is important to protect the historic built environment in Nes, Ballum and Hollum in order to preserve the historic character of the villages. A further research recommendation is to investigate how tourists value cultural heritage on the other Wadden Islands. Moreover, a policy recommendation is that VVV Ameland and the municipality of Ameland could focus more on the historic built environment on the island while branding and marketing ‘Ameland’, and that they could improve and expand the information regarding the cultural heritage on Ameland, as cultural heritage-based tourism seems to be a type of tourism that the island is dealing with.