%0 Thesis %9 Pre-master %A Marques Lopes, M. %D 2022 %F theses_frw:4000 %P 44 %T Differences in Beef Consumption, Sustainable Behavior and Awareness of Climate Change %U https://frw.studenttheses.ub.rug.nl/4000/ %X The relevance of discussing the environmental impacts generated by beef production has been widely put on the table in international conferences and panels worldwide, and pledges and goals have been settled in an attempt to reduce those impacts on a global scale. In the Netherlands, farmland is one of the most common land use, especially in the Northern region, with extensive grazing livestock use. The majority of the Dutch population believes in climate change, however, there is limited data available implying whether and how this acknowledgment reflects sustainable behavior in the Dutch Northern region. Therefore, the aim of this research is to fill a gap in the literature in terms of whether Beef Consumption, Sustainable Behavior, and Awareness of Climate Change differ between residents of Urban and Rural Areas in the Northern Netherlands. An online questionnaire-based survey was held among residents of the provinces of Groningen, Friesland, and Drenthe and 170 respondents participated in this study. Descriptive and inferential statistics show that the area of residence plays a significant role in terms of weekly beef consumption, but does not play an important role in terms of sustainable behavior and awareness of climate change. Residents of rural areas were revealed to consume more beef on a weekly basis than residents of urban areas in the Northern Netherlands, and the socio-demographic factor age was identified to also play a role in beef consumption patterns, of which the youngest age group (18-23 years old) was revealed to consume less beef when compared to the senior age group (46-65 years old) of this study.