%0 Thesis
%9 Bachelor
%A Akopian, Alina
%D 2024
%F theses_frw:4529
%P 33
%T Factors Affecting Multimodality in Groningen Among Student Population
%U https://frw.studenttheses.ub.rug.nl/4529/
%X This thesis aims to explore the factors influencing the use of multimodal transportation among the student population in Groningen. Through qualitative research involving semi-structured interviews with Bachelor students from the University of Groningen, key determinants such as socio-demographic characteristics, built environment, transport systems, policies, and weather conditions were examined. The findings reveal a strong preference for cycling, supported by Groningen's extensive bicycle infrastructure, while public transport is utilized for longer distances and in adverse weather conditions. Policy implications suggest that soft policies like social marketing can promote sustainable transport choices through peer influence, while hard policies should focus on improving public transport infrastructure and integration. The study's insights aim to support the development of sustainable and efficient multimodal transportation systems in urban environments. Future research should address the limitations of this study by including larger and more diverse samples, and investigating the long-term effects of infrastructure improvements.