eprintid: 4722
rev_number: 4
eprint_status: archive
userid: 1
dir: disk0/00/00/47/22
datestamp: 2024-08-23 12:11:14
lastmod: 2024-08-23 12:11:14
status_changed: 2024-08-23 12:11:14
type: thesis
metadata_visibility: show
sword_depositor: 1
creators_name: Rolink, Rens
creators_id: S4120965
creators_email: r.h.j.rolink@student.rug.nl
title: Go along with pioneers: shared bicycle experiences in the case of Arriva bike&go
ispublished: unpub
full_text_status: public
abstract: Rural areas often struggle with car dependency and limited public transit. Arriva bike&go is an initiative 
that aims to improve mobility with sustainable transport options by providing electric foldable bikes at 
train stations for travelers. This research uses bike-along interviews to understand user experiences, 
applying Roger’s innovation and diffusion model to emphasize the role of engagement and direct 
experience surrounding the factors of knowledge, trialability and (dis)approval. Pioneers generally have 
a positive initial view of Arriva bike&go, driven by curiosity and the perceived advantages of e-bikes. 
However, mixed opinions exist regarding its overall effectiveness for providing rural accessibility. 
Participants noted that trial experiences could improve overall engagement and adoption. Issues with 
the foldability, the app, lockers, and other transfer penalties were highlighted as main complexities. 
Recommendations include expanding bike availability, simplifying usage, and increasing observability
through clear information, promotion and trial opportunities. Although it is still questioned, whether 
Arriva bike&go can specifically address the last mile problem, addressing a decrease in complexity and 
increase in observability could be central for the initiative's adoption to a wider travel group.
date: 2024
pages: 52
thesis_type: master
degree_programme: SP
tutors_name: Pot, F.J.
tutors_organization: Fac. Ruimtelijke wetenschappen, Basiseenheid Economische Geografie
tutors_email: F.J.Pot@rug.nl
security: public
keywords_local: Last Mile
keywords_local: Rural accessibility
keywords_local: Bike Sharing Systems
keywords_local: Innovation and Diffusion
keywords_local: Trialability
keywords_local: Go-along
keywords_local: Bike-along
language_iso: en
date_issued: 2024-08-22
citation:   Rolink, Rens  (2024) Go along with pioneers: shared bicycle experiences in the case of Arriva bike&go.  Master thesis.   
document_url: https://frw.studenttheses.ub.rug.nl/4722/1/RensRolinkFinalMasterThesis.pdf