%L theses_frw4745 %D 2024 %X The Netherlands is currently situated at a critical point in the energy transition. Although the energy supply is quickly turning away from fossil fuels, the infrastructure for this electricity is suffering from growing pains. This thesis examines the potential of green ammonia as a sustainable energy carrier to support Dutch industry, with a specific focus on Tata Steel. Green ammonia, produced using renewable energy, offers a promising solution to the challenges of energy storage and intermittency that hinder the adoption of renewable energy sources. The research identifies both enabling and constraining factors for the adoption of green ammonia through a comprehensive TES-analysis, which is an adaptation on the PESTEL-analysis model. Key advantages of ammonia include its high energy density and ease of storage and transport compared to hydrogen. However, challenges such as production costs, safety concerns, and environmental impacts must be addressed. The methodology includes policy examination, literature review, and participant observations, combined with a detailed case study of Tata Steel. Various scenarios are explored, including the use of 100% ammonia, a combination of ammonia and electricity, and hydrogen-based alternatives. Technical opportunities such as advancements in ammonia production technologies and improvements in safety standards are analyzed alongside economic factors like cost implications and market readiness. Spatial factors, including the infrastructure required for ammonia generation and integration into existing industrial processes, are also considered. This thesis concludes that ammonia is best used for specific uses such as long-distance hydrogen transport and stockpiling. Ammonia is deemed economically uncompetitive with hydrogen as it has higher production costs, meaning its largescale adoption in industry is unlikely. %A Jildert Dijkstra %T Clean industry in the Netherlands? Identifying constraining and enabling factors on the adoption of green ammonia as an energy carrier for Dutch industry, Tata steel in particular.