?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adissertation&rft.au=Yenni&rft.aulast=Yenni&rft.degree=Master&rft.date=2010&rft.title=Analysis+of+the+preparedness+of+branding+towards+city+branding