%A Jimmy Ariaferta %X Recognizing which factors that influence farmers’ attitudes toward the farmland preservation program is important in formulating and implementing protective programs. Through the research, it is investigated how investigated factors: parcel characteristics, land owner characteristics, perceived negative consequences, the presences of incentives and levels of urban pressure influence farmers’ attitudes. A series of interviews are conducted and passed to a descriptive analysis. From the analysis, it is found that perceived negative consequences after joining the program and the presence of incentives especially irrigation and production equipment influence farmer’s attitudes toward the farmland preservation program. Meanwhile, it is found that parcel characteristics, land owner characteristic and the level of urban pressure do not influence farmers’ attitudes toward farmland preservation program. On the other hand, it is also found that farming for food self-fulfillment, farming as the sole skill and farming as family tradition characterized farmers to continue farming. %L theses_frw63 %D 2012 %T Fcators influencing farmers' attitudes towards farmland preservation programm case study : Seluma regency Indonesia