eprintid: 961
rev_number: 1
eprint_status: archive
userid: 1
dir: disk0/00/00/09/61
datestamp: 2020-04-23 05:22:29
lastmod: 2020-04-23 05:22:29
status_changed: 2020-04-23 05:22:29
type: thesis
metadata_visibility: show
creators_name: Tsafka-Tsotskou, Vasiliki
title: Entrepreneurship in a border context. To what extent entrepreneurship can be a key element of the city marketing strategies of Vienna and Bratislava metropolitan region and managed in this border context.
ispublished: pub
full_text_status: public
abstract: This thesis shed light on the importance of the implementation of city marketing strategies with a focus on the target group of entrepreneurs and investors in a cross-border context. In particular, the focus of the thesis is on the cross-border cooperation at the entrepreneurial level at the metropolitan region of Vienna and Bratislava. To examine this, the current study employs qualitative research methodology connected with a case-study approach by interviewing related stakeholders in companion with analysis of official documents and other information. It is found that entrepreneurship is not, until now, a field that can stimulate cross-border cooperation among the two cities due to several reasons. The most important reason is the matter of scale and size which indicates the differences between the two cities in capabilities, power, budget and needs and as a result the re-definition of more appropriate partners-competitors for each of the two cities being studied.
date: 2014
date_type: published
thesis_type: master
degree_programme: RS
tutors_name: McCann, P.
keywords_local: collaboration
keywords_local: entrepreneurship
keywords_local: city marketing strategies
keywords_local: competition
keywords_local: Vienna
keywords_local: Bratislava
language_iso: en
titleorder: Entrepreneurship in a border context. To what extent entrepreneurship can be a key element of the city marketing strategies of Vienna and Bratislava metropolitan region and managed in this border context.
dbi: 5418415dac4bd
imported_item: yes
date_of_import: 2020-04-22
imported_from: http://scripties.frw.eldoc.ub.rug.nl/root/ma/RS/2014/vtsafkatsotskou/
import_source_file: theses-frw-20200422132454-5418415dac4bd.xml
date_issued: 2014-01-01
description_company: University of Groningen
citation:   Tsafka-Tsotskou, Vasiliki  (2014) Entrepreneurship in a border context. To what extent entrepreneurship can be a key element of the city marketing strategies of Vienna and Bratislava metropolitan region and managed in this border context.  Master thesis.   
document_url: https://frw.studenttheses.ub.rug.nl/961/1/Master_thesis_Vasiliki_Tsafka__1.pdf