Wessels, Cristian (2018) Expectations and evaluations of social media use by neighborhood organizations; A case study of Chicago, Illinois. Master thesis.
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Abstract
In this thesis, the use of social media by neighborhood organizations is examined and evaluated. Chicago is the context in which a descriptive case study is executed. Semi- structured interviews, conducted with representatives from five neighborhood and community organizations, have been used to evaluate their social media use. Both opportunities and difficulties, regarding social media use by neighborhood organizations, have been found. Social media is accessible, has an interactive and participatory nature, can be geographically specific and can increase the online presence of an organization. Social media can however also lead to negative behavior, can not replace current software regarding membership administration and information dispersion, requires a lot of maintenance for occasionally incapable board members and might need attention in its use considering local demographics of both the neighborhood and the neighborhood organizations itself.
| Item Type: | Thesis (Master) |
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| Degree programme: | Society, Sustainability and Planning (MSc Socio-spatial Planning) |
| Supervisor: | Van Dijk, dr. ir. T. |
| Date Deposited: | 23 Apr 2020 05:31 |
| Last Modified: | 23 Apr 2020 05:31 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/1774 |
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