Custers, J.M.I. (2020) The (customer) journey of an Oerol Visitor. Master thesis.
|
Text
Thesis.pdf Download (5MB) | Preview |
Abstract
Oerol is a cultural festival on Terschelling. The Netherlands has lots of different festivals, but Oerol cannot be compared with one of them. This is due to the theatrical nature of the festival, with performances all over the island even in odd places. A customer journey, an instrument which elaborates the whole ‘journey’ of a person, can be used to research the motivations, expectations and experiences. The study shows that the experience starts before the visitors arrive on Terschelling and that the experience is intermingled with the motivations and expectations. Not all touchpoints in the preparation to go to Oerol are positive, still, the interviewees keep going. Creating a better information platform and a better ticketing system will create a better experience for visitors. The study contributes mainly to the motivations, expectations and experiences of festival visitors in the niche branch of theatre festivals.
| Item Type: | Thesis (Master) |
|---|---|
| Degree programme: | Cultural Geography |
| Supervisor: | Hartman, S. and Stoffelen, A. |
| Date Deposited: | 23 Apr 2020 05:38 |
| Last Modified: | 23 Apr 2020 05:38 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/2378 |
Actions (login required)
 |
View Item |