Arnolli, J.R. (2017) The effects of the local central retail area on the purchasing decision; Determinants of physical and online shopping behavior. Master thesis.
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Abstract
The size of the central retail area, allocation within the area and the quality are indicators that influence consumer choice. The paper analyzes whether these variables have an effect on the shopping behavior of local consumers, when choosing between purchasing either physically or online. The results indicate several differences among product groups. Moreover, the results indicate that the size of the area has for most size categories no significant effect on the purchasing decision. Relatively large central retail areas, that exceed 60,000 sqm, do lower the odds that a local consumer will purchase online. In addition, a better perception and rating of the area in terms of accessibility and vitality are associated with a decrease in the likelihood that a local consumer will purchase a specific product online. Finally, the allocation of shops and the ratio between shops and Food & Beverage amenities have an effect on the shopping behavior.
| Item Type: | Thesis (Master) |
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| Degree programme: | Real Estate Studies |
| Supervisor: | Liu, X. |
| Date Deposited: | 23 Apr 2020 05:44 |
| Last Modified: | 23 Apr 2020 05:44 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/2885 |
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