Perik, T.S. (2021) Rural Tourism as Holy Grail for Rural Communities: A Twente case study. Bachelor thesis.
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Abstract
This research aims to explore how the rural landscape impacts rural tourism in the region of Twente. Furthermore, it was examined how different actors in rural tourism governance in the region of Twente interact. Lastly, it was analyzed whether the presence of Twente in marketing videos matches the perspective on Twente of the actors involved in rural tourism in Twente. Interviews were conducted and three marketing movies were analyzed. Interviewees include marketing organizations, policymakers, and entrepreneurs. Agriculture is becoming less significant in providing economic activity in rural economies. It was found that tourism can be a useful tool to diversify economies in rural communities, to make sure that a basic infrastructure of amenities remains. Rural communities in Twente can commodify physical and cultural features of the landscape to attract tourists including nature reserves, hamlets, bocage landscape. It was further shown that actors in Twente are creating a joint brand, attempting to further establish identity and image based on rural resources, influencing the behavior of the potential tourist.
| Item Type: | Thesis (Bachelor) |
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| Degree programme: | Human Geography and Planning |
| Supervisor: | Boumans, B.M. |
| Date Deposited: | 06 Jul 2021 16:25 |
| Last Modified: | 06 Jul 2021 16:25 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/3505 |
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