Feenstra, Olaf (2023) Boundary spanning communication strategy choice in the aftermath of a tragedy: a qualitative case study of the Morandi bridge collapse and the building of the Ponte San Giorgio in Genova. Bachelor thesis.
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Abstract
This study examines the effectiveness of communication strategies used in boundary spanning activities in order to solve arisen conflicts within a case study. The study aims to gain an insight into the ideal choice of boundary spanning communication strategy after a tragedy. Therefore, the following research question was set up: What communication strategies did boundary spanners use to effectively solve conflicts with different stakeholder groups after the collapse of the Morandi bridge and during the construction of the new Ponte San Giorgio in Genova?. Prior research suggest a split in types of boundary spanning communication strategies between Innovator and Networker approaches. Data was primarily collected through a secondary literature review whereby the focus was aimed at direct quotes and opinions from the target group. This secondary research method was supported by some primary literature. Two interviews with experts (that did not have a stake in the issue) were conducted in order to gain further insight in the situation. The Morandi bridge collapse and the subsequent rebuilding of the Ponte San Giorgio case was used to examine this. Through a qualitative research approach, four boundary spanning activities were deducted from this case. The four boundary spanning activities were described and examined whereby it was determined whether the individual activities constituted an Innovator or a Networker communication strategy approach. After this, the reaction of the target group was examined which determined the result of the strategy. This research suggests that in the aftermath of the Morandi bridge case, the sole Networker strategy was the only communication strategy to receive positive results from the target group within that particular boundary spanning activity. Whereas the other three Innovator strategies all received negative responses.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Degree programme: | Spatial Planning and Design |
| Supervisor: | Verweij, S. |
| Date Deposited: | 25 Jul 2023 14:03 |
| Last Modified: | 25 Jul 2023 14:03 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/4297 |
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