Hadderingh, Mariët Hendriëtte (2024) Evaluating Let's Gro festival Groningen: a creative placemaking perspective. Bachelor thesis.
|
Text
SCRIPTIE-FINAL-PDF.pdf Download (2MB) | Preview |
Abstract
Events are increasingly recognized for their role in creative placemaking, focusing less on enhancing the city's image for external audiences and more on creating quality places for residents. This study employs a mixed-methods approach to determine to what extent the Let’s Gro Festival can be considered a creative placemaking event, thereby adding to this emerging discourse in the literature. The qualitative analysis, based on interviews with the festival’s organizers, revealed the alignment of the festival’s objectives with the concept of creative placemaking, given the emphasis on incorporating community engagement, local identity and arts, culture and creativity in urban development projects. However, the quantitative survey of attendees unveiled contradictions. While attendees ranked community engagement and participation as the festival's most important impacts, they considered arts and cultural vibrancy as the least important topic, contrasting the organizers' focus. Nonetheless, most attendees indicated the festival effectively showcased local talent and creativity, which is considered crucial for successful creative placemaking events. Thus, the findings suggest that the Let's Gro Festival exhibits several creative placemaking elements. However, the disconnect between stakeholders' perceptions of artistic and cultural aspects reveals potential areas for improvement in effectively communicating these elements. Hence, future research could investigate strategies to better align stakeholder perceptions, and comparisons with other regional events to identify best practices.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Degree programme: | Human Geography and Planning |
| Supervisor: | Popken, B.F. |
| Date Deposited: | 04 Jul 2024 12:24 |
| Last Modified: | 04 Jul 2024 12:24 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/4547 |
Actions (login required)
 |
View Item |