Yenni (2010) Analysis of the preparedness of branding towards city branding. Master thesis.
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Abstract
Some phenomenon such as globalization pressures a city to have a more integrated planning. Globalization requires cities to compete in getting visitors, residents, investments, and so on come to the city. City branding then has been an issue to face globalization, to generate economic growth, to make a city more alive, to increase population, and so forth. Making city attractive still becomes a difficult task for most governments including local governments in Indonesia. Bandung, as the case study in this thesis, has potentials that are so less audible that make this city is not known to the world. Due to Bandung’s particular characteristics, regarding the past and the present, Bandung government is willing to show the city identity to make it known well locally, nationally, and even internationally as it seems to have potentials to do city branding.
| Item Type: | Thesis (Master) |
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| Degree programme: | Environmental & Infrastructure Planning |
| Supervisor: | Ashworth, G.J. |
| Date Deposited: | 23 Apr 2020 05:17 |
| Last Modified: | 23 Apr 2020 05:17 |
| URI: | https://frw.studenttheses.ub.rug.nl/id/eprint/564 |
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